LISTING PHOTO GALLERY
Selling a Home
Know Your Market
Nevada County is comprised of several different neighborhoods and micro-communities that all bring different home values. Therefore, knowing your specific market based on the neighborhood your house is in is a crucial element to pricing your home in a way that will make it stand out against the competition driving a more competitive buying environment that will ultimately sell your house in less time for more profit. Each buyer is unique and has different needs in a home. They will often target certain areas that have the type of homes they are looking for. For instance, some buyers will look in downtown Grass Valley because they want to be able to walk to restaurants and shops. On the other hand, I have several buyers that are looking on the outskirts of town or neighboring towns like Penn Valley to find more land and have space from their neighbors. It's more important than ever to know what type of buyer is most likely to purchase your home to market it to the correct buyers.
Intelligent Pricing
While most sellers lean toward the side of wanting to price their house at the top of the market to get the most profit, this is often one of the biggest mistakes you can make in terms of creating a competitive buying environment. You want to price your home just under the other comparable homes to ensure your house is the nicest home at the best price on the market. This pricing strategy will likely cause multiple offers and drive your sales price up, Ultimately getting you the most profit for your house. When buyers feel more emotionally invested in winning your house, they will often push the sales price of your home past what you would have originally listed it for. When you price your home at the top of the market or higher, it will often sit for more extended periods of time. Having your home on the market for a longer time will leave buyers a window for negotiating the sales price down and cause less buyer competition. Ultimately, the listing price is up to the seller.
Marketing Matters
We live in a world where buyers' attention span is short so it has become exceedingly more important than ever to capture their attention through good marketing. A lot of people use the word marketing but don't truly understand the complexities of marketing a home properly so it gets in front of the right buyers. It really doesn't matter how much marketing you do if the right people aren't seeing it. Marketing is not just taking photos putting your home on the MLS and hoping it sells. It starts with getting high-quality professional photos, video, drone footage, floor plans, and 3D virtual tours. Once you have eyecatching imagery it comes down to how and where you display it to the public, who you are targeting to see your home's ads, and what information are you putting out that will cause the buyer to ultimately see your home in person. Most buyers will decide whether or not they want to see your home in person based on your homes photos and online presence.
Educational Videos
Check out our video resources to learn more about the selling process
Listing Video Examples
💥 Want to see real examples of what works? Check out some of my recent listing videos that helped my sellers sell their homes faster and for top dollar in Nevada County, Grass Valley, Nevada City, Penn Valley, and nearby areas!
These videos showcase how professional marketing, creative visuals, and expert real estate strategies make a HUGE difference when selling in today’s market. From stunning home tours to strategic staging and walkthroughs, see how I help sellers stand out and attract the right buyers.
🌟 Your home is the star of the show, and it gets its very own custom website!
I believe every home deserves to shine with professional marketing and maximum exposure. That’s why I create dedicated listing websites to showcase all the best features of your property, including high-quality photos, videos, and virtual tours, making it easy for buyers to fall in love before they even step inside.
✨ Want to see examples? Check out some of my past listing websites that helped sellers get top dollar:
REVIEWS
Julia Barlow
I would like to note, that my husband worked with Sierra Player as a General Contractor and was so impressed by her all around dedication to her clients that we hired her for our sale of our home in Grass Valley. The results were tremendous, from the very start of points to improve, staging the home, the online videos and over all promotion. She set the bar for future realtors.
Jonathan Franz
Sierra is the agent of our dreams! She helped us find the perfect mountain retreat. We wouldn’t have made it through the gauntlet of selling one investment property and buying another without her expert guidance, calm demeanor, attention to detail and positive attitude. She goes above and beyond at every stage of the transaction, providing white-glove service and superlative support. For example, she obtained multiple bids for us for repairs and improvements and did plenty of research on the properties we considered. She’s a consummate professional and an even better human being. Don’t hesitate. Just work with her ☺️.
Cristy Eastman
Sierra was great to work with. Very smooth transaction and great communication! I definitely recommend working with Sierra!
Dan Patty
I had the pleasure of working with Sierra as the mortgage broker on a complex transaction involving multiple properties being bought and sold. Throughout the process, Sierra was incredible to work with.
Her communication was top-notch, and she consistently went above and beyond to ensure everything stayed on track. She was a true team player, making the entire experience seamless despite the many moving pieces.
If you’re looking to buy or sell in the Grass Valley or surrounding area, I would highly recommend Sierra. Her professionalism, dedication, and collaborative approach make her an outstanding real estate agent!
Amanda Salter
Sierra was an absolute rockstar to work with! Her stellar communication and enthusiasm made a very difficult transaction come to fruition. She was always available and kept us informed through the whole process. If you’re looking for a hard working, upbeat and professional real estate agent I highly recommend Sierra!
John Klus
Veo Cassaro
Sierra is kind, fun and genuine. She helped me sell my existing house and purchase another for me and my family while I was going through a difficult divorce. Her upbeat personality and incredible knowledge of the housing market allowed us to strive forward. Thank you and you are truly appreciated.
Crystal Herron
Sierra was an incredible realtor who helped me sell my childhood home. She was willing to take on a challenging property and even jumped in to help me clean it out. She also helped me navigate the selling process and deal with issues that arose on the property, as I live several hours away. I highly recommend her!
Mike Cassaro
Sierra played a major part in helping find the perfect home for my family and I.
She was there with us every step of the way and went the extra mile on every aspect on the purchase of my first home.
I would highly recommend Sierra Player if your in the market of purchasing a home or property.
Lanay cassaro
The best realtor ever! We seriously couldn't have done this without Sierra. I would recommend her a million times over. Super friendly, extremely helpful, honest, hard working, and most of all caring. It's not just about the sell with her, she truly cares. She made the whole process of selling our old home and buying our new one super easy for us and we are extremely grateful. Don't go anywhere else! She's your gal!
Robert Patterson
Smooth Home Buying Process! Sierra was instrumental in helping us find our new home. She was patient, knowledgeable, and provided invaluable guidance throughout the entire process. We are extremely satisfied with our choice to go with her.
Zavier Kyree
Go with her, you won’t regret it.
A Google User
Sierra helped me and my brother sell my parent's property after they passed away. It was in terrible condition, but we wanted to do some minor fix ups before we put it up for sale. She arranged for painting and changing out some hardware and light fixtures, and it completely changed the look of the home. She also had a great junk guy that removed all of the trash. It was a 180 transformation for a very low cost. It sold right away. If you have a distressed property give her a call. She’s the best!
Hayden Mitchell
Best Realtor in Town! If you're looking for a realtor who truly cares about their clients, look no further. Sierra is dedicated, honest, and genuinely wants what's best for you. We're grateful for their help in finding our dream home.
A Google User
I just bought a house and Sierra made sure I knew all of my options and walked me through the process. I really like the way she communicated with me and she had my back the whole time (and got me $20k off!). The first home I was buying ended up having some major issues the seller wouldn’t fix, so she recommended I find another home. I know with all the work she did on that house, it was a huge loss, but I did end up finding something much better, and I’m glad she guided me through and helped me avoid making a big mistake. I feel grateful I found her to help me.
Jorge Gutierrez
Krista Woodford
Sierra was an absolutely phenomenal realtor, I’d recommend her to my friends and family before anyone else! She made buying our first home (which was a difficult HUD transaction) feel like the easiest thing in the world.
Yvonne Wilcox
Sierra made the whole process from finding our dream location through purchasing and closing so much more than just a 'transaction.' She is positive, helpful, knowledgable, and such a pleasure to work with!
Amy Lego
I would highly recommend Sierra to handle any real estate transaction for you. She is hard working, resourceful, conscientious, realistic and a joy to work with. She went over and above to help my family in the sale of my late brother's properties in Northern California. Don't hesitate to give her a call!
Frankie Churchill
Sierra player is not only an AMAZING real estate agent but a wonderful person that works extremely hard for her clients and her family. I've had the pleasure of working with Sierra helping her clients with their mortgage financing for over 7 years now. Sierra puts her clients first each and every time and has genuine integrity with everything she does. Her knowledge of Real Estate and contracts are another detail that sets her apart. Also a GREAT negotiator.. I would highly recommend Sierra to anyone looking to Purchase a home wholeheartedly and without reservation.
Linnea Edwards
Sierra is a joy to work with ! From my first phone call I knew I was in good hands. As an out of the area buyer Sierra took time to help me learn the area. Very professional about dotting all the I’s and crossing the T’s. Thank you for helping me buy my lil home ♥️
Easton Cooper
She is the best. You can’t go wrong selling your house with her. Thanks a lot.!
Olivia Loy
In a world gone a little mad, Sierra is a shining, sparkling beacon of light. Buying my first home was like learning how to walk and she literally held my hand the entire time.
To say Sierra is trustworthy is a vast understatement. I honestly would trust her with my life (and, in fact, I actually did looking at some properties) and so of course I trust her absolutely with one of the biggest decisions there is to make.
I would describe her as a Nevada County real estate guru-meets local ambassador-meets resourceful wizard-meets bada** woman, with equal amounts of kindness and acumen.
This lady knows what needs to be done, how to do it and who can help get you there.
I echo what many have said before in that I feel like I hit the lottery in getting the chance to work with her and experience this level of service. I'm forever grateful. :)
Rene Livingston
Sierra was such a joy to work with from the first moment we met her. We immediately knew we wanted her help in buying our first home. She is quick, smart, willing to get her hands dirty and I can honestly say we probably wouldn’t have been able to buy our first home if it wasn’t for her. An absolute gem and we recommend her to all.
Landon Luca
Sierra is one cool chick. I wanted to work with someone my age. We both share a love of horses and since she owns horses she was able to find me the perfect ranch property. I followed her advice and was able to get the home even with other offers. We are going to be lifelong friends. I’m grateful I found her!
Lawrence Mitchell
Sierra was introduced to me via her YouTube account. I could tell she was friendly and would be fun to work with right away. I was not let down. Thank you for your assistance!
Kyle Mitchell
I didn’t end up buying a property in Grass Valley but I wanted to leave a review because the high level of help Sierra gave me to determine if this was the right place for me. She didn’t ask for any payment for her time and answered all of my questions honestly. I decided to move to North Carolina, but I wish my realtor here was as good as her. If you’re looking to buy or sell real estate in Grass Valley I would recommend connecting with her.
Twyla Capurro
Sierra is absolutely amazing!! From day one to escrow close she came through with enthusiasm, professionalism, and solid work ethic. Totally advocated for us as sellers. She is diligent, well-informed, incredibly helpful and encouraging, and always made sure all of the bases were covered. Plus she was fun and inspiring!! An absolute delight to work with.
The simple and inexpensive improvement suggestions that she made definitely helped us make more money from the sale of our home. AND, for staging, she brought her own trailer full of tasteful decorations and furniture, which was amazing!! She really invests herself in her work and it shows.
I'll forever be thankful for all of her hard work. In fact, if I could choose, I'd never work with another realtor again!
Emily M.
As first-time home buyers, Sierra was the perfect realtor! From helping us navigate each part of the process to advocating on our behalf, she was thorough, engaged, and readily available to answer our questions and/or schedule more home tours. She was also critical in connecting us with local resources for our loan, home inspection, insurance, and more. We’d recommend Sierra to anyone looking to purchase a home in the area!
Steve Dehollander
Working through this process with Sierra was easy. The 3-D virtual tour with drone footage made the house look stunning. She is an extremely shrewd negotiator so you don't need to be. She took great care of me and my family every step of the way. Even stopping by to let my dog in when i was stuck out of town over night. True story.
Gina Weber
Sierra was a joy to work with! She was knowledgeable, friendly, and professional. I felt like she genuinely wanted to help us find our dream property! She not only made the process seamless, we closed before or scheduled date. I will be referring her to friends and will be using her services for any future purchases!
Merri Jose
I cannot say enough about Sierra! She’s a dream to work with. She really knows her stuff! Sierra went over and above for me several times to get the job done. She’s a take charge firecracker! I love that about her.
Mark Fulton
Recently was in a transaction with Sierra (on the buyer's side) and she was great to work with! It was a bit of a complex transaction but she did an outstanding job making it all work. Great working with you Sierra!
Mike Payne
Sierra was the perfect Realtor to help us list our home of 15 years. She intuitively knew how to see the love we had for our house and helped us understand how that translated into a dollar value for listing. She followed the market closely and precisely fine tuned the line between what we wanted to sell it for and what the demand could support. Because of this and her excellent negotiating skills, we sold for an excellent price and closed just before our needed date. Sierra explained the sales process to us and always communicated quickly and completely. She has a great casual and humble style while handling all the precise business needed to get to the end goal. She gave us advice along every step and always balanced her moves against our expectations and needs. What a pleasure to have Sierra on our team with such a sensitive and important sales process. We highly recommend Sierra and you will not regret calling her for any of your real estate needs.
Thanks Sierra!
Crystal Payne
I met Sierra Player last winter as she was tromping through the snow bringing gas and burritos to her client and our neighbor who had also listed his home for sale with her. She went above and beyond to help her client out during a power outage. So, when my husband and I decided to list our home for sale, Sierra Player was our first call and she never disappointed us once. We were so impressed from our first meeting to our final closing day. She was with us every step of the way. I would definitely work with her again and again and I would recommend her to my family and friends.
Chelsea Pavone
Sierra was such a great agent that she became a genuine friend too! She was so patient and supportive as I changed my mind a thousand times. She’s a great advocate, super knowledgeable, responsive and just pleasant to be with. Thank you so much!
Alexis Fleckenstein
Sierra did an amazing job, and made the experience of purchasing our first home really easy and rewarding! The highlights of our experience were:
- Responsiveness: Sierra was always quick to respond to our questions via email and text. She made time for calls whenever we needed to talk things through, and she really made us feel like we were a priority and that she was happy to make time for us.
- Level of Service: As first time home buyers, we had no idea what we were doing and Sierra made everything a breeze. She held our hands through the process, explained everything really clearly, and made a very daunting task enjoyable.
- Integrity: I really felt like Sierra had our best interest at heart throughout the whole process and that we could trust her. She gave honest and informed answers to our questions, and I could tell that her priority throughout the process was to help us find the home that would be right for us, regardless of how long that might take.
- An overall awesome person to work with: We had an awesome time working with Sierra! She is a fun, considerate, and caring person who anyone would be lucky to work with and know.
Jude Edwards
Sierra found our dream home for us in Nevada City and helped us close escrow incredibly quickly. She is such a kind and warm person, and she gives great advice on what to consider when thinking about putting in an offer on a home (e.g. if the house has a deck that will need to be repaired/replaced, that will probably be an expensive project. As first time home-buyers, we would not have thought about that). She has great connections to mortgage brokers and contractors in the area, and Sierra also lives locally so she knows the area very well. We can’t recommend working with her enough!
Sarah Clark
I cannot express how wonderful it was working with Sierra! She was so helpful and informative throughout the whole process of selling my house and purchasing my next property. She guided me through each step of the way and made sure things were done correctly and efficiently. I couldn't have asked for a better realtor.
Carolyn Schall
Sierra helped me buy an affordable house during a crazy time in the market. She has amazing energy, is hardworking and she cares a great deal. I can't say enough about this amazing young lady.
Phil Oiler
Upon making the decision to relocate and make a long distance move to
be closer to family, we knew we needed a darn good responsive realtor. We looked into a few realtors in the Grass Valley area and after the lack of response or follow through we decided to go with Sierra Player who had been suggested by our son. Sierra proved herself way beyond our expectations, with her experience and her confidence and by learning and knowing our preferences, as well as always being available to us and having the ability to answer all of our questions. She was also highly recommended by our loan officer for being one of the best negotiators around Nevada county. And boy was she! Since our move, she has still proven to be very helpful in pointing us in the right direction to make our purchase into "our home".
Phil and Becky Oiler
Charmaine Fiumos
I worked with Sierra Player twice to find a home in Nevada County. Both times she was very skillful at listening and observing my reactions and responses to discern and find a property that was the right fit. Both times she was able to find and steer me towards what I really wanted. She works hard to bring the deal to a close in a timely way while making sure the details are covered. It's not a big risk to give her a chance to find the right property for you.
Jordan Barcelos
Great realtor and person, i would definitely recommend
Brenda Martineau
We had a realtor that was not as professional as he should have been and we were not comfortable moving forward with him on the sale of our home. We found Sierra in a Google search, and based on her reviews, decided to take a chance in her. We are so glad we did! She is professional, but very down-to-earth, knows the market and gave us a real sense of what our home was worth and expectations for the selling process. She is very personable, sweet and yet was no-nonsense when it came to getting top dollar for our home. She has an aggressive marketing plan utilizing multiple platforms. Her photos and videos of our home were beautiful and really showcased our best features! She kept in contact with us and never let an issue go, followed up on every detail and closed our sale in 10 days! She is a phenomenal person, excellent realtor and if you want to sell your home, call Sierra! You’ll never regret it!
Haley Contreras
WOW! Is an understatement for Sierra Player. She delivered higher expectations then I was expecting. She went over and beyond to fulfill a dream as a homeowner. She met our time frame goal and did an excellent job getting us to where we’re at. I’m forever thankful and other buyers I know will be too... especially with how much pride and effort she puts into her clients.
Ed Kidd
Tawnee Kendall
Had the best experience buying a home in Nevada City with Sierra. She's communicative and pro-active and always has a positive outlook. We saw numerous houses over the span of a couple months and she always made us feel like we were her top priority. (Which I could tell she does that for all her clients!) She's excellent at communicating over SMS and email. We even scheduled a few walk throughs over video chat to get a feel for houses we were interested in since we don't live in the Grass Valley area. She's thoughtful and attentive, always listening to what we say we want, but also intuiting us as a couple and a family. I always trusted that she knew what we wanted, what our goals and desires were, and that she had our best interest at heart. I love how hard working she is and it's worth mentioning that she's also SO delightful to hang around and talk with. That means a lot when you're spending so many hours talking and seeing houses together. We can't recommend Sierra more highly. I hope you have an opportunity to experience buying a house through Sierra!
Haley Anderson
Sierra came highly recommended to my partner and I in our search for our first home from a close friend. I am so glad our paths crossed! She answered all of our questions, none too small or large, as we had many coming into a new experience. She is very responsive and went out of her way to help us at every stage in the process- from booking appointments in short notice to now helping us establish ourselves in our new home. We appreciated her honesty in our home search and felt like she got our needs/wants very quickly, which made the search that much easier. She is kind, friendly, and a true professional. I recommend her for any real estate needs. Thank you, Sierra!
Katie Colleen
Sierra is an amazing realtor! Not only is she super sweet, she is also VERY professional! She covers all of the bases and is TOP NOTCH! She sold our home in under a week. I highly recommend her and wish we could use her as our agent to buy a new home, but we moved out of the area.
Laura Hawkins
Sierra was very, VERY quick to help me and sending me in the right direction and getting me to a guy who helped me get a loan real fast! Everyone working hard to get me into this house I've been renting. And all this from a phone call from my daughter to a friend(Sierra) and then to whom she recommended for me to get the loan, all to help her mom. Thanks Sierra!! and of course my daughter and Rob Morin the lending agent.
Cassie
We are truly blessed to have been introduced to Sierra. Her ability to help homeowners turn an average home to one that looks like it's on HGTV is impeccable. She was "hands on" from day one and walked us through the process with enthusiasm. We were most impressed with her knowledge and ability to market our home. She is a tiger and this young lady knows her stuff! It has truly been a joy and a pleasure to have worked with Sierra. We are beyond satisfied with her professionalism. If we ever buy or sell another property, it will be an absolute pleasure to work with her again!
Danielle
Sierra Player helped me find my dream home last year. Her level of commitment, professional demeanor and upbeat personality exceeded my expectations and made the whole process smooth.... and fun to boot! I highly recommend working with Sierra! She'll get you where you need to go.
Fred and Charlotte Dodge
Sierra Player has helped us buy AND sell a house. She has been the Realtor on both sides of a transaction; we felt she represented both parties respectfully. She was always available and explained the complex paperwork associated with real estate transactions. She likes challenges and we gave them to her! She is absolutely great and would use her again, and again, and.... Thanks again, Sierra, for you did for us.
The Dodges
Gretchin Kvaal
Sierra was helpful, efficient and communicative as well as knowledgeable. I would definitely recommend her and hire her again.
Bryan Gordon
Sierra got us TOP TOP dollar for our home, in escrow in under a week! She extra time and her own money into her listings so she gets exceptional results. Highly recommend!
Kris Gibson
I met Sierra in 2019, I met her walking the dog, she was selling my neighbors house, loved her! I decided to move to New Mexico, called only her, what happened next? She sold my house the first day! Sierra was professional, happy, and eager to please! With her guidance she made selling feel like a fun adventure! Got Asking, and now We’re friends and I’m feeling so blessed to meet this caring woman!❤️
Nancy Whitman
Sierra did an amazing job helping us buy our forever home in Grass Valley. She was very responsive to anything we needed and made purchasing our home a pleasure! We would highly recommend her services in anyone that is in the market for a realtor.
Shasta Shardae
Working with Sierra was a dream! This is our second home and by far our best buying experience!!!
She walked us through the local norms for the home buying process. She had a comprehensive list of mortgage brokers, insurance agents, inspectors, and contractors we relied on to check all the boxes before we closed.
Did I mention we were able to close in 25 days! So fast.
Highly recommend working with Sierra if you're looking for an empathetic expert that understands not only the ins and outs of real estate but of the emotional home buying and selling process!
Mike Sierra
Sierra Player did a great job selling our home in Grass Valley. From our first meeting we knew she was knowledgeable , professional and motivated, and that she was the best choice to list with. Throughout the process she kept us informed and answered questions right away. She is truly the best!
David Ackerman
I can say with absolute confidence that you will never go wrong with Sierra Player as your realtor. Whether you’re buying a home or selling she has the highest level of customer service I have ever received from a realtor. When she puts your house on her website the photographer she uses will make your home look like a palace. She also has a way of disseminating information on your home to multiple websites. She will also help you find contractors, lending agents, home inspectors, home services, movers or anything else you might need. With Sierra we sold our home in days and at full price. And when we found a home to buy she helped us find all the services we needed to make the move go as smoothly as a move can go. Do yourself a favor use Sierra for your next transaction.
Renee Ferguson
When Sierra was working with Rhonda Maehl in Magalia, she was an integral part of every aspect of selling my family home. This was the first time for me and Sierra always keep me informed, was super organized, a great multitasker and a real go getter. I would highly recommend her for any real estate needs!
Mary Vestnys
We lost our home in the Paradise Camp Fire. We knew Sierra previously and never imagined we'd actually need to use her.
She surpassed all expectations. She helped us find a new home in Chico. She was SO professional and knowledgeable and made EVERYTHING go smoothly. She was laterally the beacon in our storm in this new transition.
I highly recommend Sierra Player if you're looking for a new home!
Dawn B
Rhonda and Sierra were great to work with. They are very positive and happy. Great people!
Louise Wood
Sell My Home
Selling homes is my passion and I've got it down to a science. I love working with sellers and look forward to sharing my home-selling plan with you!
Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.