Selling a Home

Know Your Market

Nevada County is comprised of several different neighborhoods and micro-communities that all bring different home values. Therefore, knowing your specific market based on the neighborhood your house is in is a crucial element to pricing your home in a way that will make it stand out against the competition driving a more competitive buying environment that will ultimately sell your house in less time for more profit. Each buyer is unique and has different needs in a home. They will often target certain areas that have the type of homes they are looking for. For instance, some buyers will look in downtown Grass Valley because they want to be able to walk to restaurants and shops. On the other hand, I have several buyers that are looking on the outskirts of town or neighboring towns like Penn Valley to find more land and have space from their neighbors. It's more important than ever to know what type of buyer is most likely to purchase your home to market it to the correct buyers. 

Intelligent Pricing

While most sellers lean toward the side of wanting to price their house at the top of the market to get the most profit, this is often one of the biggest mistakes you can make in terms of creating a competitive buying environment. You want to price your home just under the other comparable homes to ensure your house is the nicest home at the best price on the market. This pricing strategy will likely cause multiple offers and drive your sales price up, Ultimately getting you the most profit for your house. When buyers feel more emotionally invested in winning your house, they will often push the sales price of your home past what you would have originally listed it for. When you price your home at the top of the market or higher, it will often sit for more extended periods of time. Having your home on the market for a longer time will leave buyers a window for negotiating the sales price down and cause less buyer competition. Ultimately, the listing price is up to the seller.

Marketing Matters
We live in a world where buyers' attention span is short so it has become exceedingly more important than ever to capture their attention through good marketing. A lot of people use the word marketing but don't truly understand the complexities of marketing a home properly so it gets in front of the right buyers. It really doesn't matter how much marketing you do if the right people aren't seeing it. Marketing is not just taking photos putting your home on the MLS and hoping it sells. It starts with getting high-quality professional photos, video, drone footage, floor plans, and 3D virtual tours. Once you have eyecatching imagery it comes down to how and where you display it to the public, who you are targeting to see your home's ads, and what information are you putting out that will cause the buyer to ultimately see your home in person. Most buyers will decide whether or not they want to see your home in person based on your homes photos and online presence. 

Educational Videos

Check out our video resources to learn more about the selling process

Listing Video Examples

💥 Want to see real examples of what works? Check out some of my recent listing videos that helped my sellers sell their homes faster and for top dollar in Nevada County, Grass Valley, Nevada City, Penn Valley, and nearby areas!

 

These videos showcase how professional marketing, creative visuals, and expert real estate strategies make a HUGE difference when selling in today’s market. From stunning home tours to strategic staging and walkthroughs, see how I help sellers stand out and attract the right buyers.

🌟 Your home is the star of the show, and it gets its very own custom website!

 

I believe every home deserves to shine with professional marketing and maximum exposure. That’s why I create dedicated listing websites to showcase all the best features of your property, including high-quality photos, videos, and virtual tours, making it easy for buyers to fall in love before they even step inside.

 

✨ Want to see examples? Check out some of my past listing websites that helped sellers get top dollar:

REVIEWS

teresa McWilliams

Our family had a wonderful experience while finding our perfect home with Sierra. Always attentive, never pushy, listened to all of our hopes and helped us make them a reality. Very helpful with referrals when needed and always made us feel like we were her priority. Would recommend to anyone who wants a supportive, successful and enjoyable experience finding and buying a home.

A Garcia

We have bought and sold several houses over the years and have used many different real estate agents and Sierra Player and her team are far the best we’ve ever used. The dedication Sierra has to you to do her best and make you feel like you’re part of her family Is so wonderful. She takes control of all the situations so that you’re less stressed and if you are stressed, you just tell her and she takes care of it to help you have a smoother buy or sell. The professional level That Sierra displays and accomplishes is far and beyond the normal expectation. She came in and got Immediately to work on making sure that our home was Spick and span and ready to shine and we got such a fast sale. Two weeks time house was sold. Sierra even called and interviewed agents in the area we are moving so we will have the perfect agent to take care of us. She even said to send her the homes that we are looking at or anything that we will need and she will take care of it. We just love her so much and her team.

Cassie Souza

Sell My Home

Selling homes is my passion and I've got it down to a science. I love working with sellers and look forward to sharing my home-selling plan with you!

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Sierra Player

Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.